THE SCIENCE OF RENEWAL, THE JOY OF RITUAL.
Built for the changing skin our industry often ignores, PRAYA is skincare for your next chapter. Hormonal shifts, stress and life itself alter what your skin needs, sometimes overnight. PRAYA was created to meet those changes with expertise to restore what matters most and honor every stage of your beauty.
Grounded in decades of restorative spa rituals, PRAYA transforms daily skincare into a moment of renewal for both skin and self. Our barrier-first, regenerative formulas blend native Australian botanicals with advanced biotech actives and our breakthrough CytoLongevity™ complex for visibly firmer, brighter and re-densified skin, now and over time.
Founded by facialist, skin wellness expert and formulation innovator Trudi Jaye, PRAYA is shaped by decades spent treating women's skin firsthand. In that time, one pattern became clear: women over 40 were left to choose between aggressive actives that made thinning skin more fragile and passive formulas that pampered without performing.
So Trudi created what was missing: high-potency, barrier-first skincare for every life stage, with specialist expertise in perimenopause, menopause and beyond.
Every formula is an ode to our spa heritage: proven clinical performance cocooned in transportive aromas and sumptuous textures. Uncompromising on ethics, the entire range is palm oil free, cruelty-free, vegan and made in Australia.
RITUALS SINCE 2019
THE PRAYA STANDARD
AUSTRALIAN MADE
PRAYA is proudly made in Australia and our roots run deep… From our origins in the lush Northern Rivers to the wild-harvested Australian native botanicals woven throughout our formulas, our commitment to local manufacturing and clean innovation is built into everything we do.
CRUELTY FREE & VEGAN
Our love of beauty will never come at the expense of animals. PRAYA is vegan and cruelty free, with no animal-derived ingredients and no animal testing.
100% PALM OIL FREE
We are proudly 100% palm oil free across our entire range, including hidden palm oil derivatives. Palm oil production is one of the leading drivers of deforestation and habitat loss worldwide, and it's an issue the beauty industry has been slow to confront.
It requires us to go further: questioning ingredient origins, working closely with our suppliers, sourcing alternatives and when necessary, reformulating rather than compromising. It takes diligence, persistence and considerably more work behind every formula, but we believe the planet is worth it.
SCIENCE BACKED
We believe nature and biotechnology are better together. Our barrier-first formulas blend native Australian botanicals with advanced biotech actives and our breakthrough CytoLongevity™ complex. Every active has a purpose, and every concentration is considered, all designed for a resilient barrier, visibly renewed skin and lasting vitality.
BARRIER SUPPORTIVE FORMULAS
Changing skin doesn't need more intensity, often, it needs intelligent support.
Our approach is barrier-first: engineering high-performance, regenerative formulas that deliver transformative, visible results while respecting the delicate lipid barrier responsible for keeping skin hydrated, plump, and resilient against time and environmental stress.
BOTANICAL CELLULAR EXTRACTS
We seek out advanced cellular extraction and delivery technologies that preserve and optimise the valuable phyto-compounds within our native botanicals.
CONSCIOUS FORMULATIONS
Every ingredient is chosen with discernment, for what it gives your skin and what it leaves out. Our commitment to local manufacturing and clean innovation is built into everything we do.